Nestle joined IBM’s food credit blockchain platform as early as 2017 and has since used technology to track the origin and production process of food. Nestlé announced yesterday that its Swedish coffee brand Zoégas will also join the platform so that the blockchain can be recorded from the raw materials to the production, which is recorded on the platform to let customers know the coffee information they drink.
Zoégas coffee beans come from Brazil, Rwanda, and Colombia. These raw materials are certified by The Rainforest Alliance and provide relevant product information. Nestlé said this is the first time it has cooperated with the Rainforest Alliance to ensure the correct production information. At the same time, everyone can track the production of coffee through the data recorded on the IBM food credit platform.
When customers scan the QR code on the coffee package, they can understand the production process from the origin of the coffee beans to the Zoégas factory, and it will include information about the farmer, when to collect, roasting time, and shipping. Nestlé pointed out that since becoming a founding member of the IBM Food Credit Blockchain platform in 2017, it has continuously expanded its application scope in the past three years to let customers know the sustainable development of its products such as milk and palm oil.
Nestlé stated that it will continue to use related technologies in the future to create a more transparent environment for the entire industry. Problems such as unfair trade of coffee beans and exploitation of farmers have aroused a lot of attention over the years. The industry also hopes to use blockchain to solve related problems so that customers can buy with ease. For example, Starbucks has cooperated with Microsoft to track with blockchain Coffee beans.